CRO & A/B Testing
Plan and run experiments to optimize conversion rates. Use data‑driven frameworks to iterate and deliver measurable improvements.
CRO Expert • WordPress Developer • Meta Ads
Hi, I’m Krishna
I build high-converting web experiences
CRO-focused WordPress builds, performance marketing strategy, and Meta Ads that grow revenue.
Conversion-first UX
WordPress / Elementor
Meta Ads & A/B Testing
Skills & Expertise
My Skillset at a Glance
A breakdown of technical and marketing proficiencies honed through hands‑on experience.
Web Development
Marketing & Advertising
Analytics & Strategy
- Meta Ads
- CRO Methodologies & A/B Testing
- GA4 & Pixel Tracking
- D2C Event Setup
- Performance Analysis
Core Competencies
What I Specialize In
Four pillars that define my approach—from experimentation to full‑funnel marketing.
WordPress & Landing Pages
Build responsive, fast‑loading WordPress sites and landing pages that guide visitors through a clear journey to action.
Meta Advertising
Strategize, launch and optimize Meta (Facebook/Instagram) campaigns that drive outcomes across the funnel—from awareness to conversion.
Marketing Strategy & SEO
Develop holistic marketing strategies that blend SEO, content, PPC, and analytics to sustainably grow traffic and leads.
Selected Case Studies
Proof I drive growth
Showcasing projects in CRO, WordPress, and Performance Marketing that deliver measurable revenue impact.
Performance Marketing • SaaS
ToolXpedia.cloud — Built from Scratch & Scaled to ₹4L+ Revenue
A platform offering affordable access to premium SEO, marketing, content writing, and design tools. We launched the brand from zero, built the funnel end‑to‑end, and scaled consistent revenue through Meta ads and Instagram.
Work Done
- Designed & developed a responsive, high‑converting WordPress site with secure payments & CTAs.
- Created digital‑product lead magnets that captured hundreds of leads at only ₹4–₹7 per lead.
- Crafted reels, posts & stories for Instagram to build trust and educate marketers & entrepreneurs.
- Launched Meta Ads (FB + Insta) with sharp copy, creatives & highly targeted audiences.
Results Achieved
- Revenue Generated: ₹4,00,000+
- Ad Platform: Meta (FB + Insta)
- Lead Cost: ₹4–₹7 per lead
- Conversion Rate: above industry average
- Instagram Growth: from <100 to 1k+ followers
724
Transactions
₹37.5K
Revenue
723K
Views
192K
Accounts
eCommerce • Beauty
Koffeco.in — Skincare brand
Built a high‑converting WordPress store and drove traffic with Meta Ads. Integrated GA4 + Pixel for data‑driven iteration.
- 📊 Meta + search traffic, cohort analysis (GA4)
- 🎯 Conversion‑oriented product / landing‑page layout
D2C • Jewelry
Kaza Silver — CRO + Ads
UX fixes, competitor research, retargeting audiences and Shopping Ads; overall sales up ~35%.
- 🎯 Retargeting + custom audiences (Shopify data)
- 📈 Shopping Ads with end‑to‑end tracking
Local • Hospitality
KD Restaurant — Local growth
Audience & demographic research, community build, influencer collabs, and local Meta campaigns to lift footfall.
- 📊 Page setup & organic growth
- 🤝 Local targeting + creator collabs
D2C • Food
Sustain Buy — eCommerce build
Audience research → mobile‑first store with clear flows to checkout; secure, fast and easy to navigate.
- 📐 Research‑driven UX & information architecture
- ⚡ Performance‑ready checkout path
Role
WordPress Dev • CRO • Meta Ads
Experience
Promotion4U (2024) • Freelance (2024–Now)
Education
BBA, Mangalayatan University (2024–27)
Meta Ads Results Across Brands
Our campaigns consistently deliver outstanding ROI through compelling copy and precise placements.
Recent Web Projects
Crafting Impactful Web Experiences
High‑converting landing pages, a polished D2C website, and a CRO‑optimized product page—all designed to maximize business growth.
High‑Converting Landing Page (v1)
A persuasive landing page engineered to turn visitors into leads. It features a compelling headline, a clear value proposition and streamlined layout that deliver superior conversion rates.
Results: +40% conversion rate · –25% bounce rate
High‑Converting Landing Page (v2)
Optimized through A/B testing—this page leverages social proof, interactive forms and targeted copy to capture interest and dramatically increase signups.
Results: +35% leads · –20% cost per lead
D2C Brand Website
A full e‑commerce experience blending brand storytelling with product discovery. The site delivers seamless navigation, responsive design and a frictionless checkout that keeps customers coming back.
Results: 3× revenue growth · +20% average order value
CRO‑Optimized Product Page
A high‑impact product page designed to boost purchases. It highlights product benefits, builds trust with social proof and guides users seamlessly to checkout.
Results: +50% conversion rate · –30% cart abandonment
Get In Touch
Let’s Build Something Amazing Together
Feel free to reach out via email, phone, or WhatsApp. I’m always excited to discuss new projects and opportunities.